Our strategy
Leveraging wealth of cross-industry public, private and non-for profit expertise we have developed strategic framework suitable for organisations of all industries and sizes
Our process in four easy moves
G
GATHER
We discover what makes what your organisation unique, where it wants to go and who you need to talk to
R
REFINE
We develop tailored strategically aligned storytelling that meets your goals
O
OPERATE
We organise and execute high-quality video content that resonates with your target audiences
W
WIN
We monitor and assess the impact to ensure continuous improvement and achievement of your objectives
GATHER
We lay a solid foundation for developing strategic, impactful, and tailored communication solutions that drive your organisation's success.
Key Activities in the Gather Phase:
- Organisation Discovery: In-depth discussion to comprehend your organization's vision, mission, values. Understanding these elements ensures that communication are always working towards long-term success.
- Communications Audit: Review existing content, channels, and performance metrics to gauge current effectiveness. This could include reviewing brand consistency, messaging clarity, and engagement data to identify areas for enhancement.
- SISMA Maturity Assessment: Summarise the overview of your organization's current communication practices to identify strengths and areas for improvement.
REFINE
Develop a strategic communication plan that aligns with your organisation's goals and effectively engages your target audience.
Key Activities in the Refine Phase:
- Define Communication Objectives: Establish clear, measurable goals that align with your organisation's mission and strategic objectives.
- Develop Key Stories: Craft compelling messages that showcase your organisation's uniqueness and resonate with your target audiences.
- Select Communication Channels: Identify the most effective platforms and media to reach your audience.
- Design Content Strategy and Schedule: Plan and design content that supports your key messages and appeals to your audience.
OPERATE
By meticulously executing the Operate phase, we bring your strategic communication plan to life, ensuring consistency, quality, and audience engagement.
Key Activities in the Operate Phase:
- Pre-Production Planning: create scripts, storyboards, casting, location scouting, and scheduling.
- Content Production: Execute the filming, recording and creation of digital assets.
- Post-Production & Editing: craft the story through the edit, motion graphics, and sound design.
- ● Multi-Channel Deployment: Distribute content effectively across selected communication channels to reach and engage your audience.
WIN
Measuring success, gathering insights, and optimizing future strategies to maximize impact and engagement.
Key Activities in the Win Phase:
- Performance Tracking: Monitor key metrics such as engagement, reach, and conversions to assess the effectiveness of content.
- Audience Feedback Analysis: Collect and evaluate feedback to understand audience response and refine future communication strategies.
- ROI Assessment: Analyse the return on investment by measuring content impact against business objectives.
- Continuous Improvement: Use data-driven insights to refine storytelling, creative execution, and distribution strategies for sustained success.
Your desired impact
Understanding your organisation's unique stories and objectives
Our strategic framework
End-to-end approach ensuring all your messaging is aligned and supports your goals
Broadcast quality content
Award-winning TV production background creating engaging videos to achieve your impacts