Our story
Cam and Alex first crossed paths on the ice in Bristol, drawn together by a shared love of ice hockey.
Their teamwork on the rink—balancing strategy, skill, and instinct—soon translated into a powerful business partnership. As they played side by side, they discovered a natural synergy, built on ambition, collaboration, and a relentless drive to push boundaries.
That same dynamic energy now fuels their media venture, where creativity and strategy come together to craft compelling stories and bold new ideas.
Cam Bang Tat
Creativity Partner
Cam is the creative force behind our storytelling, bringing a deep passion for visual media and a talent for crafting compelling narratives. With a strong background in video production, content strategy, and filmmaking, he has delivered high-impact visuals for brands, businesses, and broadcasters alike. From concept to execution, Cam thrives on engaging audiences through cinematic storytelling, dynamic promotional content, and documentary-style productions. His ability to blend artistic vision with audience connection makes every project a visually striking and immersive experience.
Alex Cherri
Strategy Partner
Alex is our strategic powerhouse, bringing a wealth of corporate experience and a proven track record in driving organisational excellence. With over two decades spent transforming global operations for organisations ranging from FTSE25 to local charities, Alex excels at translating complex challenges into clear, structured action. Passionate about embedding agility, clarity, and measurable impact into our ventures, Alex's structured approach ensures every activity aligns perfectly with strategic outcomes.